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  • Writer's picturePete Dziedzic

Press Release: LISG Enters into An Agreement with FFR to Offer Marketing and Creative Services

Life Insurance Strategies Group, LLC Enters into An Agreement with First Financial Resources, Inc. to Offer Marketing and Creative Services to Member Firms

Boston, MA – September 6, 2023 – Life Insurance Strategies Group, LLC, (“LISG”), a leading provider of consulting and creative services to the HNW life insurance marketplace, announced today that the company’s subsidiary, LISG Creative, has entered into an agreement with First Financial Resources, Inc. (“FFR”) to offer marketing and creative services to the more than 240 FFR Member Firms. FFR is the only 100% member-owned life insurance distribution group and has been so since 1987.

Two creators working on content for clients

“LISG Creative creates powerful content that appeals to affluent life insurance prospects and referral sources, builds brand awareness and earns new business,” said Peter T. Dziedzic, Jr., President & General Counsel of LISG. “We are thrilled to have this opportunity to assist FFR and its Member Firms in further strengthening their position in the high-net-worth life insurance marketplace. Our team of marketing experts looks forward to designing and implementing customized solutions based upon each individual Member’s needs.”

Services offered by LISG Creative include developing branding and marketing strategies and then creating the content necessary to implement those strategies. This includes websites, social media, digital and physical assets, ghost writing and publication. In addition to marketing experts, LISG team members include attorneys, former insurance company owners and executives, and former producers who understand complex selling strategies and affluent client referral sources.

“We are continually building out our best-in-breed resources so that our Members can be top producers in the industry,” said Michael Babikian, CEO of FFR. “The addition of LISG Creative to our platform of resources aligns with this strategy and I look forward to our Members benefiting from this relationship.”

Frank W. Seneco, is CEO of FFR Member Firm, Seneco Global Advisors Inc. and Chair of the FFR Board. “FFR uses knowledge gathered from our network of industry experts, business leaders, and Members to build out resources, including the addition of LISG Creative. The high-quality resources FFR offers, such as access to LISG Creative, are not bundled and Members choose only the resources that they want to best customize their businesses.”

About Life Insurance Strategies Group

LISG helps clients navigate the complex world of life insurance for high-net-worth individuals and institutions. From individuals and advisors investigating life insurance solutions, to producers seeking to enhance their business, to U.S. and non-U.S. insurance carriers looking to expand into new markets, LISG partners with clients to ensure they achieve their goals.

With decades of domestic and international life insurance industry experience, LISG possesses a unique combination of distribution leadership, technical knowledge and market awareness to help its clients make better decisions, convert those decisions to actions and deliver the sustainable success they desire.

​LISG does not sell life insurance products. This allows the company to offer unbiased, pragmatic advice.

To learn more about LISG, please visit

About First Financial Resources

First Financial Resources (FFR) is a producer group founded in 1987 and solely owned by its Member advisors. Headquartered in Irvine, California, FFR has over 240 Member offices throughout the United States. The organization provides its Members access to insurance-based products, tools, and resources that facilitate sales to high net-worth and/or business clients. FFR also focuses expertise, resources, and training to elevate the professional knowledge of the advisor's staff. To learn more about FFR, please visit

Media inquiries should be made to


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