
About LISG
The high-net-worth life insurance space is complex, nuanced, and, let’s be honest, often opaque. At Life Insurance Strategies Group, we help cut through that complexity.
We are a strategic consulting and marketing firm focused exclusively on the high-net-worth and ultra-high-net-worth life insurance market.
We do not sell products or receive commissions. Instead, we serve as trusted guides to those navigating life insurance at the most sophisticated levels.
We’ve sat on all sides of the table. With experience in law, product development, distribution, and marketing, we understand how this industry works, and where it breaks down.
That’s why clients come to us:
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For objective advice without a sales agenda
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For creative strategies tailored to complex situations
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For deep knowledge of the private placement and HNW insurance marketplace
We’re Not Here to Sell.
We’re here to help you think smarter, plan better, and build what comes next.
Since our inception, Life Insurance Strategies Group has focused solely on the individual high net worth life insurance market.


Jay C. Judas
CEO
Jay provides strategy, validation and structure to a wide range of individual and corporate life insurance clients. He founded Life Insurance Strategies Group to offer unbiased and pragmatic advice to enhance and simplify the distribution, sale and purchase of life insurance.
Jay is a former senior executive with carriers Crown Global Insurance Group and BF&M Insurance Group. He served as the Country Manager for Life Insurance Distribution for Sun Life’s Bermuda Branch and for Old Mutual (Bermuda) Ltd. He holds a JD from Rutgers University School of Law, a M.Sc. in Leadership from Northeastern University and a BA in Communications from the University of Northern Iowa. Jay is a long-time member of Finseca, the leading voice in financial security.
Peter T. Dziedzic Jr.
President & General Counsel
Pete oversees all operational aspects of the company with a focus on expanding LISG’s capabilities as well as its footprint in the life insurance industry. He also runs LISG Creative, the Company's marketing and content creation division, and serves as LISG's chief legal officer.
Previously, he worked as a corporate attorney for leading international law firms Weil Gotshal and Ropes & Gray focusing on mergers & acquisitions and financing for private equity clients. Pete also owned and operated a skincare company, successfully partnering with a Canadian brand to enter the U.S. market.
Pete has a BA from Yale University and JD from the University of Virginia School of Law.